GreenCitizen® Launches New Concept in Electronics Recycling – April 20, 2005

GreenCitizen® Launches New Concept in Electronics Recycling – April 20, 2005

Mayor Jim Burch to Attend Earth Day Opening of Palo Alto Center

PALO ALTO, California – April 20, 2005 – GreenCitizen, Inc., a new electronics recycling management company, today announced the opening of its first Silicon Valley center in Palo Alto to be held on Earth Day, Friday, April 22. The Honorable Jim Burch, Mayor of Palo Alto will preside over the official ribbon cutting ceremony at 10:00 am.

The center, located at 3180 Park Blvd., offers a clean, pleasant environment where customers can drop off end-of-life electronics and, at the same time, learn more about the importance of responsible recycling.

“The amount of obsolete electronics piling up in our offices and homes is staggering,” said James Kao, GreenCitizen’s Founder and CEO. “When it’s not recycled properly, this e-waste may end up in landfills here or in developing countries, where it can cause serious environmental pollution. But in order for responsible recycling to take off, it has to be more convenient for consumers. At GreenCitizen, we believe we’re taking a fresh new approach to helping consumers manage their end-of-life equipment.”

GreenCitizen offers a variety of convenient customer services, including drop-off at the Palo Alto Center, which is open daily, hard disk destruction and cell phone erasure. Items accepted include computer systems, CRTs/monitors, TVs, cell phones, cartridges, batteries and more. To ensure safe disposal, equipment recycled through GreenCitizen will be sent only to California State or EPA certified de-manufacturers and recyclers who dispose of it according to industry best practices and who share GreenCitizen’s commitment to responsible recycling.

In addition, GreenCitizen’s unique asset tracking system provides accountability for the safe disposal of toxic materials found in electronic equipment. Each major item received at a GreenCitizen center is catalogued by both a unique GreenCitizen ID number and its original manufacturer serial number. This allows the tracking of each item through each stage of the shipping, sorting and de-manufacturing process. The data gathered can serve as a “scorecard” to help government agencies, corporations, OEMs, retailers and environmental groups measure recycling efforts in quantitative terms.

GreenCitizen also offers a program to encourage and reward recyclers through memberships and gift cards, as well as sponsorship opportunities for companies and local businesses to support responsible recycling.

“It’s great to see a company like GreenCitizen provide incentives to customers and raise awareness about the need for electronics recycling,” said Renee St. Denis, Director of Product Take Back and Recycling in the Hewlett Packard Americas organization and member of GreenCitizen’s Advisory Board for Global Recycling Operations.

Grand Opening Festivities
GreenCitizen’s Grand Opening festivities on April 22 will include a special presentation of the Magic Planet® digital video globe from Global Imagination® (www.globalimagination.com). This 3D globe displays real and simulated acts of nature as they occur across the world, such as the effect of pollution on the environment, the results of burning off the Amazon rain forest or the causes of El Niño. The center also features an educational wall where customers can learn more about the harmful effects of e-waste on the environment.

About GreenCitizen, Inc.
GreenCitizen’s mission is to be the global leader in the recovery, accountability and science for the recycling of electronics. GreenCitizen helps individuals and organizations recycle electronics responsibly. We provide convenient, affordable and responsible solutions that make it easy for everyone to do their part to help save the environment from harmful electronic waste. For more information, visit www.greencitizen.com.